The Foundation Kit is a full on accelerated business education and coaching experience to help you succeed in your service business.

If you want to build generational wealth and have a well respected, world class business that will serve your community for decades to come, then following a simple framework and methodology will help you to lay the foundations of a solid business to build confidently upon.

Fast Start

You are sitting on a gold mine and you probably don’t know it, and as a result you are maybe looking in the wrong places to find the gold.  We explore your resources,  opportunities and quick wins.

The Fast Start takes you through a process of understanding where you are right now, exactly what your business goals are, and what you need to do to achieve them. It will help you tune in to opportunity, get crystal clear on your goals and see a clear path to freedom.  

Tools include our JFDI Planning and Implementation tool, an opportunity map, fast start online checklist, a little tool to massively accelerate trust and increase conversions in the home, and a simple three step process to clarity.

Numbers Kit

Having a clear understanding of the financial health of your business is vital to your survival.  A solid knowledge of your costs and pricing, margins and discounts, costs and expenses - all adds up to ensuring you can deliver your best products and services and still remain profitable.

Not having clarity on this will affect your ability to put you irresistible offer together, to build competitive promotions or to know if you can afford to keep your promises to you customers in the long term.

What about hiring someone, how much you can pay them, or moving premises, or increasing your prices?  You truly need to know this stuff if you are going to survive and thrive over the next decade.

This phase includes three thorough spreadsheets to walk step by step through the process of understanding your numbers - from your current costs, how to price effectively, employment costs and budgeting.  There is a simple spreadsheet you can use to track your profitability across the month, and even a gross margin checker.  All step by step.

Values Kit

Once you know your numbers, then you need to truly tune into your value proposition.  What is it exactly that you are selling, and why should anyone buy it from you?  These are harder questions than they first appear.

We walk you through Your Bigger Vision - how to build a company with a heart, and help you craft your vision and mission, find your company core values and infinite purpose so you can impact your local community for decades to come.

We help you get clear on your ideal customer - not only who they are but how you can speak to them directly to increase your conversion rates.  You build out your guarantees and company promises, and map out your customer journey and sales ladder.  There is also a section on better understanding buying psychology and pricing.

This is all building to creating your killer offer and ways to easily communicate your value in a non salesy effortless way - so even your techs feel comfortable doing it.

This whole section is worth the cost of the program on it’s own.  Getting clear about why you are special will help you attract new customers and new team members with confidence and authority, and will have a positive impact on your brand and bottom line.

CEO Kit

By far the most popular, talked about and revisited section of the entire program.  Your thinking and beliefs shape your actions, which in turn shape your results.  Especially limiting beliefs.

Our students talk about the importance of mindset all the time, and about the breakthroughs they have experienced in their businesses from overcoming their fears and taking the necessary steps to success.  Fear is always present - but are you going to let it stop you or drive you.

Learn some real world strategies and techniques to help you identify what might be holding you back and overcome it.

In this phase - which starts you on your lifelong never ending study of self improvement, we help you increase your productivity, set meaningful goals that you own, manage your inner critic and help you understand how your mind actually works so you can get aligned with what you really want and avoid self sabotage.

There are tools and resources that cover personality profiling, examining your key character traits, understanding your beliefs and values, leveraging intentional identity to get more done with less effort, how to make better decisions and explore second order thinking, as well as the importance of golden time and looking after yourself.

Some big shit in here covered in a simple straightforward no nonsense way to help you build the strong growth mindset required to become the CEO of a thriving business.  Beware - cold showers are mandatory - so buckle up.

Conversion Kit 

How many customers are you burning because you never answer your phone?  Or how many do you lose because you dismiss them as price shoppers?  What about following up on sales estimates?

The conversion kit is designed to help you map out and improve your sales and conversion process in more detail.  There is a zero pressure sales model, a detailed customer journey to help you identify bottlenecks and leaks in your business and a large section on using questions to sell.  

We cover proven simple sales processes, the use of tech and software to increase your conversions and cover many ways you can raise your average transaction values by selling more, more often and have your customers love you for it.

Recurring Revenue Kit

Every service business benefits from building a recurring revenue stream.  The aim is to build a monthly income stream that covers your monthly overheads, as this takes the pressure off you in slow months and make cash flow easier and more predictable to manage.

Imagine having all of your costs covered on the first of every month without having to make a single sale?  Well this phase walks you step by step through creating, selling and promoting a service agreement that will do just that for you.

There is a proven step by step sales process, templates and ideas on building your agreement as well as promotional ideas to help you actually sell it.  

This is something that many owners want to get implemented.  Some do, but even fewer find a way to get their techs to sell it for them, or even sell it consistently themselves.  Well, do this short impactful program and learn how you can craft a world class service agreement and start selling it consistently within 21 days.  Check out our free training for some insight on making this happen.

Loyalty Kit

Capturing the life time value of your customer depends upon retaining them.  Creating loyal raving advocates of your business is worth it’s weight in gold because it brings referrals and reviews and repeat business.

In this phase we cover strategies on service recovery, reputation management, how to generate referrals and capture reviews, as well as ideas on long term nurture, following up and some innovative ways to be memorable and support your local community.

This is how brands are built and getting this right will increase the long term value of your business by increasing the reach into the communities you serve.

Marketing Kit

This phase is designed to help you as a business owner get a clear understanding of how marketing actually works, and covers both online and offline marketing strategies.

There is a lot in here.  Marketing and advertising is a real skill, so it is our suggestion that in the beginning you outsource this to a specialist.  This section of the Foundation Kit will save you a fortune as it gives you the key knowledge along with cheat sheets and training videos to help you effectively manage your providers and never get ripped off by an SEO agency again.

Knowing what a good ad campaign looks like, what are the key components to a high converting website, which type of marketing is more effective - SEO, PPC or Facebook, and what are the essential components of both online and offline marketing you need in place to get your business out there - will save you money and help you get the biggest bang for your buck in ROI on all of your marketing spending.

We have included an in depth study of one of the US’s fastest growing HVAC companies, and pull back the curtain on their marketing strategies across all the major platforms, so that you can see and understand what is working and also what good looks like - so that you can instruct your marketing agency to do the same for you.

Leadership Kit

This section covers People, Productivity, Growth and Business Thinking.

People will be your biggest expense, as well as your biggest source of pain and joy within you business.  They do some fabulous things, but also some crazy shit too.  Building a team, creating a culture and environment that is inspiring and empowering requires strategic thought and implementation if it is to succeed.  Recruitment and retention, training, reviews, work place disputes, disciplinaries - all may be new to you.  Get advice, guidance and strategies to help you navigate the people side of your business.

There are student interviews in this section that talk about their journey which are inspiring as well as enlightening.  Mitigating risk, confidence, bottlenecks, managing focus and productivity - all discussed and covered in this ever growing section to help equip you to lead your business and become an inspiring CEO

Our purpose is to help you succeed.  Simple.

Our fundamental belief is that you are already good enough and already have everything you need to succeed in business.

Any changes you need to make will be small, and you have the skills and courage to adapt and implement new strategies into your business quickly to start seeing results.

We believe that every business owner, no matter how big or how small, deserves every chance possible to succeed.  Many can’t afford an expensive business education or over priced coaches, and so miss out on the chance to walk their own path and live the life they deserve because they are stuck in trial and error, working things out and moving forward slowly.

This is why we have spent a lifetime building this program.  It is worth tens of thousands of dollars, but instead we are selling it for just $100 a month, because we want to get it into the hands of those who will benefit the most from what is inside.

Our Infinite Purpose is to create increasing opportunities for love and laughter around the world.