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How to handle "I think you're too expensive"

 

We have all heard it - "well... I think you are too expensive".

This is a common issue, but it only comes up if you have not laid the ground with your customer and properly helped them see the value that you offer, and the impact you can have on their lives with the products and service you can bring to them.

There will also always be the sticker shock.  Most home services interventions are an unexpected distress purchase. Nobody expects to be replacing their ac unit, and when it comes up it eats into their disposable income and something else usually has to give.

So your customers are wrestling with this and are generally unhappy about the situation they find themselves in - and sometimes you can really feel that and feel their pain - which is why many companies believe that they can only compete on price.

But this is not true.  

Once your customer has accepted the reality of their situation, they enter into buying mode and are receptive to consider many other...

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Stop Being Screwed By The General Contractor

 

Most of you will have done work or be planning to do work in the future for General Contractors, right?

 Well, before you go any further, listen to this.

 In today’s episode, Nick will take through the sequence of 6 golden questions to ask any contractor before agreeing to work with them.

 Grab a pen and paper and write this down!!

 It will mean that you give away less of your margin if you do!

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