I have spent all of January and most of February talking to business owners who are in a bit of distress and looking for a change. I have spoken to around 60 people in all.

There is a pattern of what they are doing that is causing them pain.

They are doing the right things, but in the wrong sequence.

1 - They start with Promotion - spend a shit ton of time, energy and money on advertising and marketing to get the phone ringing...

2 - They get busy, so hire people to build their capacity and meet that demand.

3 - They quickly realise that those people cause them problems or are unproductive and start costing them money, so they realise they need a process.

4 - Time has passed managing and solving all the issues each of these stages has created, the good and the bad, and when they look at their profit at the end of the year, they cry into their beer.

When you properly consider this, this is completely back to front. 

If you turn it on it's head it will make you money, buy you time and allow you ...

The goal of so many small business owners is to work ON the business, not IN the business.

Getting off the tools and behind the wheel of your business is a great goal to have.  But when you eventually make the time to do this, what are you working on?  Are you really moving the needle in your business, or simply just catching up?

Use this simple piece of business thinking to help you prioritise how you could spend the time you have set aside to grow your business.  Is what you are doing right now something that will transform your business, or is it simply transactional?

Do you recognise any of these issues within your business?

Cashflow, Billing, Sales, Leads, Training, Recruitment, Pricing

I bet you do…… and I bet they are making you feel overwhelmed and stressed

What is the root cause of these issues… or symptoms?

It’s time to get off the hamster wheel, take some time to think about these symptoms and causes and make a plan to fix these.

Listen and act!  Otherwise overwhelm will impact not just your business, but your health, your relationships and your life.

Stop working IN your business and start working ON it instead.

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