I have spent all of January and most of February talking to business owners who are in a bit of distress and looking for a change. I have spoken to around 60 people in all.

There is a pattern of what they are doing that is causing them pain.

They are doing the right things, but in the wrong sequence.

1 - They start with Promotion - spend a shit ton of time, energy and money on advertising and marketing to get the phone ringing...

2 - They get busy, so hire people to build their capacity and meet that demand.

3 - They quickly realise that those people cause them problems or are unproductive and start costing them money, so they realise they need a process.

4 - Time has passed managing and solving all the issues each of these stages has created, the good and the bad, and when they look at their profit at the end of the year, they cry into their beer.

When you properly consider this, this is completely back to front. 

If you turn it on it's head it will make you money, buy you time and allow you ...

Back in the day - not that far back in the day, but a little while ago - there was a frustrated HVAC business owner called Andy.

Every day, Andy struggled with the challenge of working *on* his business instead of *in* his business. He wasn’t seeing the growth he wanted and there were days when he felt like jumping off a cliff.

One day, someone recommended the Foundation Kit to Andy. He got on a call with Nick to find out what it was all about and decided to get on board straight away.

Because of that, Andy got clear very quickly about what he needed to do and he started to work on the areas of his business with the biggest opportunities for change.

He was able to clear out the crap and get the right processes and systems in place that now means he has work booked for weeks in advance and a consistent income.

Today, Andy is on track to do 3x the revenue he did last year, and should finish this year at $3m.

Andy is thinking like a true CEO now, with clarity and focus.

He has stepped away from ...