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The Industry Expert Conundrum.

 

How often do you turn to someone you consider to be an “expert” for guidance and advice?

How often in your day to day life do you  find yourself talking about the same problems or issues over and over again to the same group of people,  and going around and around in circles - and then end up concluding that things are like it just because that is the way it is?

I see people talking about how to handle Millennials.  How recruitment of good people into the home services and trades industries is a growing problem.  How working extended hours in your business is an accepted norm.

But what I also see is that we are talking to the same kind of people as us, in a similar industry.  And they confirm to us that they are in the same boat. This is confirmation bias right there in action.  

Be aware of it.

It is the old adage - the same thinking that got you into your current situation is not the thinking that will get you out of it.

You know this -...

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What Is The Point Of Strategy Anyway?

“How does having a business plan and a strategy help you run your business anyway?  Isn’t that just for city slickers or bigger businesses? This is the real world here - I am way too busy for that shit.”

This is a very common view of strategy and planning from the average business owner.  And it is heartbreaking.

Here are some interesting questions that every business owner needs to consider…

  • What is your break even point in dollars every month?
  • How many jobs do you need to do to make enough profit to cover all your expenses and break even?
  • What money will you have available next month to promote your business?
  • What about every month through the winter?
  • What exactly about your business are you promoting?
  • What is your compelling offer - your reason why your customers will choose you over everybody else in your town?
  • How will you achieve the maximum competitive advantage in your local market?
  • What resources do you have to utilize to help you get...
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