Business is solving a series of problems, so having a framework to approach this is a great idea to help you cut through the chaos of overthinking and overwhelm.

This simple thinking framework of clarify, simplify, multiply is a great place to start.

Too often, the impatient business owner will go straight for taking massive action without first being clear about what it is they are actually trying to do.  Marketing is a case in point - the phone has slowed up, we need some work, let's throw some cash at Facebook and boost some posts to see what comes back.

The more effective thing to do would be to have a planned marketing campaign that had a specific promotion and content that converts, so that you get a better return on your marketing investment.

Taking the time to get clear on the outcome you want, to think it through, and to make a plan BEFORE you try to maximise your efforts is the sensible thing to do.

Making sure you have a parachute prior to jumping out the plane is a...

Here at High Growth Coach we are asked all the time about Adwords and advertsing generally - so we have done a short video series that gives you the ins and outs of things to consider before you start to advertise your HVAC service business.

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