We have all heard it - "well... I think you are too expensive".

This is a common issue, but it only comes up if you have not laid the ground with your customer and properly helped them see the value that you offer, and the impact you can have on their lives with the products and service you can bring to them.

There will also always be the sticker shock.  Most home services interventions are an unexpected distress purchase. Nobody expects to be replacing their ac unit, and when it comes up it eats into their disposable income and something else usually has to give.

So your customers are wrestling with this and are generally unhappy about the situation they find themselves in - and sometimes you can really feel that and feel their pain - which is why many companies believe that they can only compete on price.

But this is not true.  

Once your customer has accepted the reality of their situation, they enter into buying mode and are receptive to consider many other...

Business is solving a series of problems, so having a framework to approach this is a great idea to help you cut through the chaos of overthinking and overwhelm.

This simple thinking framework of clarify, simplify, multiply is a great place to start.

Too often, the impatient business owner will go straight for taking massive action without first being clear about what it is they are actually trying to do.  Marketing is a case in point - the phone has slowed up, we need some work, let's throw some cash at Facebook and boost some posts to see what comes back.

The more effective thing to do would be to have a planned marketing campaign that had a specific promotion and content that converts, so that you get a better return on your marketing investment.

Taking the time to get clear on the outcome you want, to think it through, and to make a plan BEFORE you try to maximise your efforts is the sensible thing to do.

Making sure you have a parachute prior to jumping out the plane is a...

What if your whole life has been wrong?  What if you have sacrificed what you really want for compromise and keeping other people happy?

This is a powerful exercise you can do right now to gain perspective on what is important to you.

It is never too late to make the change, right the wrongs and focus on what you want.

Don't live the wrong life.  Let your light shine.  Live your right life.

Truly hope this helps you.

Good question!  Your business is your biggest asset, and in many cases is the source of all the money you generate.  It will provide for your family and your future, and it is a very important part of your lifestyle.

Without it, what would you do?  So considering how important it is to you, how well do you know it?

In this short video I ask you countless quick fire questions to stimulate your thinking about getting to know your business - worth a watch.

The goal of so many small business owners is to work ON the business, not IN the business.

Getting off the tools and behind the wheel of your business is a great goal to have.  But when you eventually make the time to do this, what are you working on?  Are you really moving the needle in your business, or simply just catching up?

Use this simple piece of business thinking to help you prioritise how you could spend the time you have set aside to grow your business.  Is what you are doing right now something that will transform your business, or is it simply transactional?

Most of the decisions you make, in your life and in your business, are guided by your unconscious values and beliefs - but some of your beliefs do not serve you, and so affect your decisions on what you do.  This training will help you understand & recognise this and intentionally alter your actions.

Here is a training module I have lifted straight out of our Uplevel Mastermind program, which explains how you are able to make changes in yourself - and help others make a mental shift too.

This is some big thinking.  It shows you how making one simple change in your own thinking can make a dramatic impact in your life, not just on the results you can achieve, but also on how easy you find achieving them.

Self sabotage is a real thing.  Have you ever wondered why you do it to yourself?  Why that even though you know what to do, you don't do what you know?  

Or why it is that some of your team like to sell, and others just won't do it?  Well, this...

Intentional identity - what is that?

As you grow your business to reach your goals, then you will experience a personal transformation.  It takes a different kind of person to run a $250,000 a year business than it does to run a $25 million business.  But often it is the same person!

Transformation like this can sometimes be hard, it takes us outside of our comfort zone, and we have to push ourselves to do new things and be ready to learn from our mistakes.

It requires a shift in identity of who we are and in what we see ourselves capable of doing. otherwise we are in danger of self sabotage.

Intentional identity is taking back control of our unconscious choices to deliberately push though our comfort zone to get what we truly want, and this little fun exercise is a big step into making this transformation less painful and more permanent.

This is another module taken directly out of our Uplevel Mastermind program.  Our members are coached and guided through all of...

It truly lights me up to see our members actually experience a rapid personal transformation.

Our starting point is that everyone in business has everything they need to succeed.

No one is broken, or needs fixing. 

You don't have to scrap everything you have done and start again.

 You already know enough.  Have enough.  Are enough.

The biggest problem is that most people do not see it for themselves.

 The clutter of everyday life, of habitual thinking, and being sucked into the treacle of business stops them from reaching that clarity.

 As soon as they step outside their business and take the 40,000 foot view, things change.

 They see a new potential and opportunity for themselves.

 Some people say they have to see it to believe it, and others say they will believe it when they see it.

 I say, you need to accept it is possible first, you need to first see a path that you believe you can tread.  You need to map out your climb, looking...

How much is my HVAC business worth? 

The brutal truth is often nowhere near what you think it should be.

It's like being told that your baby is ugly, but this is something that Patrick Lange of The Business Modification Group has to tell people most days.

Patrick has shared his expert wisdom and in depth knowledge of the current market for buying and selling HVAC businesses across the US.

From a business brokerage point of view, there are three big things that a buyer is looking for in a business that drives the sales price up, and three things that may impact the value of your business in a negative way.

1) Maintenance Agreements

Buyers want to see real relationships with your customers that generate recurring revenue.  They simply pay more for a business that is focused on service.

2) Clean Books

If you have not been banking the cash, using your business account like your personal checking account, and for want of a better expression creatively accounting for taking cash...

Two big questions answered here - how do I effectively handle worry?  Plus, what should I be doing right now to prepare for the rest of 2020?

So, this was a session I put together for our clients, but we have received a lot of good feedback about it that we wanted to share it with you too.

We are in tough and uncertain times, so taking decisive action, looking after our own mental health and focussing on innovation in our business can only be a good thing.

I truly hope this helps you.

If videos are not your thing, then we made this into a podcast too that you can listen to here https://podcasts.apple.com/gb/podcast/mastermind-q-a-30-april-2020/id1464905340?i=1000473800122